Project Summary
We are seeking a data loving person who has passion to un-earth pattern, trends and insights from multi-source data and drive data-backed business decision culture. - Developing deeper consumer insights for the jewellery business that would feed into all aspects of the marketing mix. - The role would need an understanding and appreciation of both qualitative and quantitative research tools and approaches. - This position partners and influences internal customers including Marketing, category, Product Development, and Sales, to guide and inspire decisions through the use of consumer insights. - In addition, this position with work closely on strategy around new horizons and larger opportunities for the organization. - This position also includes the management of commissioned tracks and research modules that monitor consumer response and run evaluations for the campaigns.
Qualifications
MBA from a prestigious institute.
Experience
5+ years
Technical Skills
- Analytical skills – Adept with analysis/ Research techniques, frameworks.
- Good presentation skills.
- Advance excel.
Customer Service
- Advocates for customer.
- Provides support for others.
- Motivates others.
- Counsels, addresses, guides.
- Develops rapport with others.
Written and Verbal Communication
- Writes clearly and concisely.
- Listens attentively.
- Expresses ideas.
- Perceives and accurately interprets nonverbal messages.
- Facilitates group discussion.
Problem-Solving
- Defines needs and requirements.
- Identifies problems and potential solutions.
- Identifies appropriate resources.
- Analyzes information.
- Develops evaluation strategies. Solves problems.
Organizational Skills
- Handles details.
- Coordinates and plans tasks.
- Follows through on tasks.
- Demonstrates effective time management.
Tasks & Deliverables
Role includes a mix of operations, data crunching, generating insights and providing solutions.
- Conduct Market research - both primary and secondary research.
- Candidate will be working on research projects both quantitative and qualitative in nature.
- Own brand track - Monitor, Synthesize and share findings and prepare periodic reports and ad-hoc analysis
- Evaluate marketing campaigns and share findings.
- End-to-End ownership of executing research projects - From understanding requirement, Agency brief, questionnaire design, analysis and reporting.
- Manage Research agencies for quality of research, Adherence to timelines.
- Conduct periodic market visits.
- Conduct Qualitative interviews, group discussion.
- Develop insights by collating and analyzing brand, business and category data to provide 360 degree comprehensive solutions.
- Engage with brand managers, media teams, cross-team functions to drive data-driven business decision culture.
- Collaborate with cross-teams to identify requirements and deliver data solutions. Democratize Insights.
Key Stakeholders for the Project
External Interfaces: Research Agency, data providers .
Internal Interfaces:
- Marketing Team
- Merchandising team
- Retail / Sales team
- Design Team
LOCATION
BENGALURU, KA
WORK MODE
Hybrid
COMPENSATION
Commensurate with role and project responsibility
TYPE OF RETURNSHIP
Hybrid
PERIOD OF RETURNSHIP
6-9 months
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