Project Summary

We are seeking a data loving person who has passion to un-earth pattern, trends and insights from multi-source data and drive data-backed business decision culture. - Developing deeper consumer insights for the jewellery business that would feed into all aspects of the marketing mix. - The role would need an understanding and appreciation of both qualitative and quantitative research tools and approaches. - This position partners and influences internal customers including Marketing, category, Product Development, and Sales, to guide and inspire decisions through the use of consumer insights. - In addition, this position with work closely on strategy around new horizons and larger opportunities for the organization. - This position also includes the management of commissioned tracks and research modules that monitor consumer response and run evaluations for the campaigns.

Qualifications

MBA from a prestigious institute.

Experience

5+ years

Technical Skills
  • Analytical skills – Adept with analysis/ Research techniques, frameworks.
  • Good presentation skills.
  • Advance excel.
Customer Service
  • Advocates for customer.
  • Provides support for others.
  • Motivates others.
  • Counsels, addresses, guides.
  • Develops rapport with others.
Written and Verbal Communication
  • Writes clearly and concisely.
  • Listens attentively.
  • Expresses ideas.
  • Perceives and accurately interprets nonverbal messages.
  • Facilitates group discussion.
Problem-Solving
  • Defines needs and requirements.
  • Identifies problems and potential solutions.
  • Identifies appropriate resources.
  • Analyzes information.
  • Develops evaluation strategies. Solves problems.
Organizational Skills
  • Handles details.
  • Coordinates and plans tasks.
  • Follows through on tasks.
  • Demonstrates effective time management.
Tasks & Deliverables

Role includes a mix of operations, data crunching, generating insights and providing solutions.

  • Conduct Market research - both primary and secondary research.
  • Candidate will be working on research projects both quantitative and qualitative in nature.
  • Own brand track - Monitor, Synthesize and share findings and prepare periodic reports and ad-hoc analysis
  • Evaluate marketing campaigns and share findings.
  • End-to-End ownership of executing research projects - From understanding requirement, Agency brief, questionnaire design, analysis and reporting.
  • Manage Research agencies for quality of research, Adherence to timelines.
  • Conduct periodic market visits.
  • Conduct Qualitative interviews, group discussion.
  • Develop insights by collating and analyzing brand, business and category data to provide 360 degree comprehensive solutions.
  • Engage with brand managers, media teams, cross-team functions to drive data-driven business decision culture.
  • Collaborate with cross-teams to identify requirements and deliver data solutions. Democratize Insights.
Key Stakeholders for the Project

External Interfaces: Research Agency, data providers .

Internal Interfaces:

  • Marketing Team
  • Merchandising team
  • Retail / Sales team
  • Design Team

LOCATION

BENGALURU, KA

WORK MODE

Hybrid

COMPENSATION

Commensurate with role and project responsibility

TYPE OF RETURNSHIP

Hybrid

PERIOD OF RETURNSHIP

6-9 months

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