Project Summary
The Eyecare business is Titan’s 3rd business after Jewellery & Watches and crossed the 1000 Cr sales mark in FY23. The Eyecare business operates through its main retail brand Titan Eye+ and emerging retail brand Fastrack Specs store through multiple categories including Spectacles, Sunglasses and Contact Lenses. More details at www.titaneyeplus.com and eyewear.fastrack.in Titan Eye+ is India’s most trusted optician with a near perfect rating of 4.9/5 on Google.
Qualifications
MBA (Marketing)
Experience
Atleast 1-3 years of prior marketing experience
Technical Skills
- High Drive and ability to work with multiple teams.
- Strong affinity for Consumer Insighting and Advertising.
- Orientation for Business Outcome (Business Acumen).
Customer Service
- Advocates for customer.
- Displays empathy.
- Conveys emotions appropriately.
- Cooperates for optimum possible outcomes and win-win results.
- Delegates with respect.
- Perceives feelings or situations accurately.
- Develops rapport with others.
Written and Verbal Communication
- Writes clearly and concisely.
- Listens attentively.
- Expresses ideas.
- Sells ideas or products.
- Facilitates group discussion.
- Negotiates.
Problem-Solving
- Imagines alternatives.
- Creates ideas.
- Identifies problems and potential solutions.
- Analyzes information.
- Develops evaluation strategies.
- Conceptualizes situations.
Organizational Skills
- Handles details.
- Coordinates and plans tasks.
- Follows through on tasks.
- Demonstrates effective time management.
Tasks & Deliverables
- Identity growth opportunities for Titan Eye+ by studying business patterns and consumers.
- Create compelling end to end marketing campaigns (ATL and BTL) to drive business growth.
- Plan media (Traditional and Digital) to take these ideas to market and measure impact.
- Create internal excitement for key programs and launches.
- In short, live the brand and do whatever it takes to create aspiration amongst consumers and drive business growth.
Key Stakeholders for the Project
- External Interfaces: Agency Partners, Marketing Agencies.
- Internal Interfaces: Visual Merchandising, Sales Functions, Product Marketing, Retail Teams.
LOCATION
BENGALURU, KA
WORK MODE
Office (Wednesday WFA), as per company norms
COMPENSATION
Commensurate with role and project responsibility
TYPE OF RETURNSHIP
Office (Wednesday WFA), as per company norms
PERIOD OF RETURNSHIP
6-9 months (Should not be less than 6 months)
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